Vessel Kitchen is a fast-paced, fine dining restaurant located in Park City, Utah that focuses on clean, wholesome ingredients sourced from growers and partners they know and trust.
SERVICES
Brand Identity
Print Design
Packaging
Art Direction
Illustration
Web Design & Development
Signage
BRAND INTENTION
Vessel came to us on the cusp of developing their second location. Fueled by the pending expansion, they decided it was the perfect opportunity to invest in a full re-brand and take their business to the next level. We partnered with Vessel to create their brand identity, various print collateral from business cards and menus, to window vinyl, hanging station signs and more. In addition, we reconstructed and finessed their website to further carry their new branding to their online presence.
Vessel’s ethos is to highlight the craftsmanship of their menu and let the food do the talking, which is precisely how we approached their brand. The primary logo is constructed of strong yet simple letterforms with subtle details added to create balance and intrigue to the overall design.
The color palette of rich tones is inspired by the diverse ingredients used and offers warm and cool hues that bring balance and synergy. As their menu is ever-changing to reflect the current season, it was essential that their branded elements support both their creativity as well as future expansions.
All their printed and packaging designs - from business cards, tray liners, takeout containers and window vinyl to menus, posters and apparel - were carefully crafted to excite, inspire and charm. Each piece works together - both cohesively and independently.
KIND WORDS - NICK GRADINGER
“Right off the bat, Amy’s overall approach impressed me on multiple levels.
She had an uncanny sense for what I was pondering but hadn’t yet said aloud, really listened effectively to what I was seeking, brought forward beautiful design ideas for my consideration, and did it all in a manner that was suitable to my personality. Every step of the way, with every nuance that Amy introduced, came that special attention to detail that I had been missing. Needless to say, I was extremely satisfied with the results. I’m excited to continue what will undoubtedly be a long-standing relationship with Clover & Crow moving forward. Thank you, Amy.”
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