The Mind Rebel™ is an accredited Academy that trains and mentors world-class coaches equipping them with the skills and tools they need to step into their life’s work.
SERVICES
Brand Identity
Print Design
Art Direction
Content Creation
Social Media
Photography
Web Design & Development
BRAND INTENTION
Founded by award-winning coach Taryn Watts, her devotion and commitment to teach from a place of openness and vulnerability makes this learning and mentoring experience unique and transformative for the students of The Mind Rebel™ Academy. Over the past few years, Taryn’s coaching practice has thrived and in 2020 she decided to rebrand her business to better situate herself in a saturated market. We set out to reimagine The Mind Rebel™ Academy into something approachable and inclusive that also clearly exemplified her wholeheartedness and genuine authenticity.
The primary logo letterforms evoke a scholarly aesthetic that is warm and inviting. We designed a branded crest that includes illustrations representing four key pillars that The Mind Rebel™ Academy was founded on; Courage, Community, Truth and Impact, adding a unique and personal touch to the brand.
Vibrant and empowering photography make up a large portion of the brand, honoring the strength and beautiful individuality that makes up the MRA community, inspiring interest from a broad range of prospective students, ones that will feel a sense of kinship and inclusivity.
The color palette’s warm and muted tones pair beautifully with the natural hues of the photographs taken in a botanical greenhouse. These natural elements help root the brand in its unique place - sincerity and trustworthiness.
KIND WORDS - TARYN WATTS
“My experience with Clover & Crow blew my expectations out of the water.
Not only is Amy incredibly professional and able to work under tight deadlines, but she is a creative genius. She gave my brand a life of its own. It’s been 2 weeks since launching my new website, and my calendar is full with sales calls with women telling me “when I looked at your website, I felt like I belonged here”. There is no greater win than that! I now consider Amy an integral part of my team, and cannot recommend her enough.”
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