Verde is an award-winning Aveda Lifestyle Salon that believes in fostering passion and creativity through environmentally sustainable means and committing to a shared vision that delivers an exceptional experience to every guest, every time.
SERVICES
Brand Identity
Print Design
Photography
Art Direction
Content Creation
Social Media
Web Design & Development
Signage
BRAND INTENTION
Verde came to us as they were in the process of launching their first salon. Since then, they have opened a second location as well as an Aveda hair school. They required a complete brand identity from the ground up as well as various printed material such as business cards, promotional items, posters, signage and advertisements. We also created for them a fully comprehensive web presence that was not only visually engaging but also lead-generating.
The primary logo focuses on strong, bold letterforms that include exaggerated white space to strengthen the impact of the design. Paired with a simple sans serif for the subtext, the end result is modern, minimal and timeless.
Verde’s website showcases their authentic culture, style and passion. Clients both existing and new can effortlessly browse their services, learn about their mission and ethos and finally book their services whenever, wherever with their online booking system keeping the entire experience in one comprehensive and cohesive space.
For Verde, the details matter and work seamlessly together to create an elevated salon experience. Luxury, wellness and excellence perfectly define their culture and commitment to their community, the environment and their guests.
KIND WORDS - ROBERTO SINOPOLI
“My experience with Amy and Clover & Crow was exceptional.
I really appreciated how she captured my vision and brought it to life through my branding. Great communication, a strong eye for detail and refreshingly organized made it a pleasure working with her. I would highly recommend her services.”
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