Inspired by Ayurveda, Tulasara is an organic skincare brand that utilizes powerful plant derivatives to transform your skin and awaken natural beauty.
SERVICES
Brand Identity
Print Design
Packaging Design
Label Design
BRAND INTENTION
Tulasara Organic Skincare is a conceptual project we created to showcase our skill and aptitude for working with skincare brands. While we have worked with a number of skincare companies in the past, many of them have required us to sign NDA’s which has resulted in not being able to showcase the work in our portfolio or on social media. Naturally, we decided to help bridge the gap and so Tulasara was born.
The word Tulasara means “moving towards balance” in Sanskrit. We aimed to bring that balance into the design by focusing on strong, dynamic letterforms in the primary logomark, coupled with elegant and visually compelling supportive fonts for the labels and packaging.
TONE
Bold, Sophisticated, Modern, Elegant, Luxury, Ethical, Timeless, Feminine
The color palette includes natural and inviting tones balancing the brand’s bold aesthetic. Black and white botanical photography complement the design by bringing an understated nod to the brand’s plant-powered roots.
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