A peek at our branding process here at Clover & Crow.
DESIGN
A peek at our branding process here at Clover & Crow.
Here at Clover & Crow, our mission is to equip you with all the tools you’ll need to connect efficiently and effectively with your audience for years to come.
PHASE 01 - STRATEGY
We are strong believers that the why behind design is paramount to the long-term success of any brand. Our process begins with an in-depth market strategy analysis exploring and assessing your dream clients, competition, and how you’ll stand out and ultimately profit. This provides the foundation and necessary data to begin the creative development of your brand.
PHASE 02 - DEVELOPMENT
After finalizing your brand’s foundation, we then begin concept development utilizing the One Concept Method. Fonts, graphics, colors, and photography start to develop into the presence and theme which will make up the base aesthetics of your brand. Once ready for review, you will have access to an in- depth keynote presentation where you can then reflect and assess all aspects of your brand.
PHASE 03 - REFINEMENT
During the refinement phase, it’s now your turn to provide us with honest and detailed feedback. This is where small adjustments can be made, but due to our dialled-in, holistic approach during the strategy and development phases of the project such refinements are often slim to none and most projects are approved on the first iteration.
PHASE 04 - LAUNCH
This is where we begin building the final files and prepare you for the release of your brand into the world! You will receive a collateral package to ensure your brand is translating consistently on multiple platforms as well as an instructional brand guide kit to help ensure a truly successful launch.
